Mission Statement

tgin is redefining beauty by cultivating a community
that empowers women to be the best version of themselves.

Core Values

At tgin, our core values are the foundation of the work we do each and every day. They shape our culture, underlie our decisions and guide our relationships with our partners, team members, and the communities we serve.  They are what we wake up in the morning believing in, and what carry us through our days. Simply put, our values inspire us to do our best everyday as we work to achieve our mission.

Creative

We think outside of the box to create bold ideas, innovate better products, and develop new processes. We see challenges as opportunities to look beyond the obvious  and find a better way of doing things. We are committed to tackling any problem and going to any length to make the impossible possible.

Results Oriented 

We are passionate about success – for our customers, our teams and our company.  Success is measured by both the outcome and the path to achieve it.

Spirit of Excellence 

We think and act like we’re owners.  We are committed to doing and being the best, and have no tolerance for mediocrity, laziness, or carelessness. We exceed expectations and strive to be great. We constantly strive to improve  our products and ourselves, and take pride in what we do. We do things to the highest possible standards.

Accountable 

We accept responsibility for our actions,  deliver on our promises and take ownership of outcomes.  We are accountable not just for ourselves, but for the success of our team members and the company as well.  See it, Own it, Solve it, Do it.

Collaboration

We believe that “If you want to run fast, run alone. If you want to run far, run together.”   We know from experience that we can achieve much more collectively than any of us could individually. We continually seek to help one another and work together towards common goals.  We value working together with mutual respect, partnership, and appreciation of all perspectives and approaches.

Fun 

Fun should be at the core of everything we do. Life is too short for boring work. We embody the “Work Hard, Play Hard” philosophy.  We work hard, but work smart. We value self-care and work life balance, but always manage to get the job done. We believe that when people are passionate about their family, friends, and life outside of the office, they bring their best self to work.

Chris-Tia Donaldson is the Founder and Chief Executive Officer of Thank God It’s Natural (tgin), a manufacturer of natural hair and skin care products, currently sold in Walmart, Target, Whole Foods, Sally’s Beauty, and Walgreen’s.  In her role, she oversees all aspects of day-to-day operations, sales, and strategic partnerships.

Chris-Tia has been featured in major media publications such as USA Today, Marie Claire, Essence, Black Enterprise, Ebony, Heart & Soul, and the Chicago Tribune. Her book Thank God I’m Natural: The Ultimate Guide to Caring for Natural Hair is a #1 Amazon bestseller, and was hailed the “Natural Hair Bible” by Essence Magazine.

Prior to starting her own company, Chris-Tia represented Fortune 500 companies in complex business transactions involving technology and open source code.  Chris-Tia earned her A.B. in Economics from Harvard University with high honors, and is a graduate of Harvard Law School.

In 2015, Chris-Tia was diagnosed with breast cancer.  During her treatment, she learned that having money could make the difference between living and dying when it came to treating this condition. In her observation, few organizations existed that provided support and social services to help women with transportation, child care, parking, or seeking disability leave from their place of employment.

Today, she uses her success in the beauty space to advocate for women experiencing financial difficulties, who are undergoing treatment, to highlight health disparities due to race and socio-economic factors, and to empower women to listen to their bodies through the tgin Foundation.

Check out Chris-Tia’s new book called This is Only a Test: What Breast Cancer Taught me about Faith, Love, Hair and Business.

For updates about Chris-Tia, latest news from tgin, and a glimpse of what happens behind the scenes as a CEO, check out her blog or follow her on:

Instagram (@tginceo)

Linkedin (www.linkedin.com/company/thank-god-i’m-natural )

Facebook (www.facebook.com/thankgodimnatural)

Twitter (@tginceo)