The Founder’s Story

I gave up the NFL for Vodka. Yes, you read that right.

As a defensive end at Texas I had a love for football that ran deep. BUT, my love for family and friends ran even deeper. You see, when I was a kid I looked up to my grandfather more than almost anyone. A wise man, I remember he always would order a glass of vodka before he would impart his wisdom into my life. In the same fashion, vodka seemed to be the drink of choice for my extended family – many of my football friends. So, one day on the plane back from a game I had an idea:

As an athlete I wanted a vodka that tasted great, but I was tired of the empty calories and heavy feeling I had afterwards. I had heard that people were making vodka from unique sources. So, I wondered what would happen if we made vodka from fruit? Little did I know that I would soon discover the power Grapefruit had in producing vodka. It actually made a vodka that was low-calorie, low in sugars, paleo, and gluten-free. The bigger surprise? It didn’t taste fruity – instead, it had a really smooth/classic finish. Once I discovered this, I knew I had a decision to make. I could pursue my career in the NFL or dedicate my life towards making this vodka into a real company.

I took some time and as I reflected, I realized that many of the best moments of my life (and the lives of so many others) happened around vodka. Whether it was my grandfather teaching me something new, celebrating with my teammates, or going on a date with someone special, all of those memories actually had vodka involved in some way. I knew I wanted to impact people, creating moments around friends and family – leaving a legacy like my grandfather had. It was that day that I decided to launch Noble Wolf and since, the results have been incredible.

BUT, don’t take my word for it. The next time your looking for a moment you’ll remember, I hope you’ll join me in this journey and pick up a bottle of Noble Wolf. If you do, I’d love to hear what you think! Where can you find Noble Wolf? Checkout the all new location finder here.

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